So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand. I don’t know about you, but I have a hard time picturing 27.8 billion anything.

We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure.

Natural Language Processing Tools for Better SEO

This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.

📝 64. Include Outbound Links

NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience.

With this On Page SEO checklist, you’ll be ensuring that each of the on page elements of your site are SEO friendly and optimized for Google. Just remember to have your keyword research at hand first as this will make things much easier for you. Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still SEO Anomaly be given importance because Google often displays them as part of the search results.

• By combining both strategies, businesses can create a strong SEO foundation for long-term success.
• On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase.
• The answer to this is that it depends on at least a couple of different things.
• On the other hand, a keyword like “chocolate cake recipe” is clearer.
• You write blog posts, articles, and other types of copy because you want to inform people about your services or about important topics in your industry.

On-Page SEO: Complete Guide and Best Practices

On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult. On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process. The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web. Learn how to connect search, AI, and PPC into one unstoppable strategy. Search engines still include your URLs in your overall score – they just don’t hold the same prominence they once did.

Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool. If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed. Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google. It’s also how your specific page information shows up so neatly when someone shares your content on social media.